$1 = £1 ?

Presonus V-FireI’ve been wanting to put my VS2480 multi-track recorder to better use and get some experience at recording and mixing live bands. So I’ve teamed up with a local recording studio in Hereford with the aim of offering just such a service.

Basically we’d take my VS-2480 along, set up the mics, etc, record the gig and then bounce it into his Logic system and do a full mix-down. The widget that will enable us to do this is called a V-Fire, and is made by Presonus.

Now I looked into buying one of these, on the munfuacturer’s (Presonus) website it’s got a retail price of $299 (note the dollar sign). OK, reasonable price given that I can get my money’s worth back within four or five sessions. I dive to various UK retailer’s websites and much to my disgust I find the price, in the UK, is somewhere between £239 and £259!

Now, maybe my math is out, but given the dollar is almost two for one, why can I not find a V-Fire, in the UK, for around £160? At the time of writing this, according to xe.net, $299 = £151.28.

So, can someone kindly explain to me just what exchange rate the UK resellers are getting? It seems clear to me that the UK distributers/resellers are intent on ripping off their customers.

One of two things will now happen. People in the UK will buy online from the US, or if Presonus have done a price fixing scam preventing US companies from shipping to the UK, very few people in the UK will buy one.

The upshot of which is that either way, the UK music shops lose out. And you can bet your bottom dollar (or should that be pound?) that they’ll be the first to complain about a shrinking market and rising prices. Maybe they’ve forgotten that with the advent of the internet and more people using it, that the world is getting a smaller place. Not only that, but they now have global competition, not just local.

UK shops, you have a choice, adapt, or die. Either way, don’t whinge about loss of sales when you’re busy pricing yourself out of the market.

Comments are closed.